Apex Purchase Privacy Policy
Last updated: February 18, 2026Thank you for taking the time to read this Apex Purchase privacy policy (the “Privacy Policy”). Apex Purchase, an Affinity Answers Corporation product, is a privacy first product, developed with consumer privacy as our number one priority. Our Apex Purchase product leverages digital billboard and store locations to help our advertiser customers (our “Customers”) better advertise to individuals (“Consumers”) based on shopper affinities (collectively, the “Services”). This privacy policy sets out how Apex Purchase collects, uses, processes, stores, and discloses personal data when you visit [WEBSITE URL] (the “Website”) or use the Services.
Categories Of Personal Data We Collect
Customer Information
In order to serve our Customers, we will collect various information on our Customers, including- Employee information including your name, company email, company name, company website URL.
- Correspondence, which may include any personal data provided during an email correspondence or Customer service engagement.
- Billing and administrative finance information.
- Metadata and analytics for your use of our Website and Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
Consumer Information
We collect the following information from Consumers:- Identifiers such as hashed email address, mobile advertising IDs, and IP address.
- Internet or other similar network activity, such as the websites you’ve visited and your shopping interests.
- Location information such as your city, state, and zip code.
How We Use Personal Data
Subject to the terms of our Customer agreements, we may use personal data for the following business purposes:- To provide our Website and Services, namely creating and providing audience segments to our Customers based on shopper affinities.
- To communicate with you.
- To process payments securely.
- To provide customer support.
- To improve our Website and Services.
- To authenticate, verify or otherwise ensure compliance with Customer written instructions or to mitigate the risk of fraud, including through the use of SMS to verify your identity or device.
- For any legal purpose necessary, including intellectual property protection, or if we are required to process information as a result of a court order or other legal or regulatory proceeding.
How We Disclose Personal Data
As part of the Services, we may disclose Consumer information to our Customers. We may also disclose your information with our corporate affiliates, as well as vendors or service providers who:- Help us provide and optimize our Website and Services.
- Help us communicate with Customers and potential Customers.
- Provide marketing and advertising services.
- Protect the legal rights of our Customers, our company, our employees, our agents, and our affiliates.
- Protect the safety and security of those who access and use our Website and Services.
- Detect and protect against fraud.
- Comply with law or legal process.
- Complete a legal transaction related to the sale of our business or any assets.
Your Privacy Rights and How To Exercise Them
With respect to our Services, we provide you with the following choices with our use of your personal information- Access. You may request access to the personal information that we maintain about you.
- Modification. You may request we correct any incorrect personal information we maintain about you.
- Deletion. You may request that we delete any personal information about you, unless we are required by contract or law to retain it.
- Opt Out. You may request that we cease using your information for marketing or other purposes that are not required to provide the services you’ve requested.