Apex Purchase Privacy Policy
Last updated: February 18, 2026
Thank you for taking the time to read this Apex Purchase privacy policy (the “Privacy Policy”).
Apex Purchase, an Affinity Answers Corporation product, is a privacy first product,
developed with consumer privacy as our number one priority. Our Apex Purchase product
leverages digital billboard and store locations to help our advertiser customers (our “Customers”)
better advertise to individuals (“Consumers”) based on shopper affinities (collectively, the “Services”).
This privacy policy sets out how Apex Purchase collects, uses, processes, stores, and discloses
personal data when you visit [WEBSITE URL] (the “Website”) or use the Services.
Categories Of Personal Data We Collect
Customer Information
In order to serve our Customers, we will collect various information on our Customers, including
- Employee information including your name, company email, company name, company website URL.
- Correspondence, which may include any personal data provided during an email correspondence or Customer service engagement.
- Billing and administrative finance information.
- Metadata and analytics for your use of our Website and Services, including IP address, device information, date/time of visits, new or returning visits, products viewed, page response times, URL clickstreams, how long you stay on our pages, what you do on those pages.
We may use cookies, beacons, pixel tags, and other similar technologies to collect
additional information automatically as you interact with the Website and Services
and to personalize your experience with our Website and Services. Learn more about
our cookie use below.
Consumer Information
We collect the following information from Consumers:
- Identifiers such as hashed email address, mobile advertising IDs, and IP address.
- Internet or other similar network activity, such as the websites you’ve visited and your shopping interests.
- Location information such as your city, state, and zip code.
How We Use Personal Data
Subject to the terms of our Customer agreements, we may use personal data for the following business purposes:
- To provide our Website and Services, namely creating and providing audience segments to our Customers based on shopper affinities.
- To communicate with you.
- To process payments securely.
- To provide customer support.
- To improve our Website and Services.
- To authenticate, verify or otherwise ensure compliance with Customer written instructions or to mitigate the risk of fraud, including through the use of SMS to verify your identity or device.
- For any legal purpose necessary, including intellectual property protection, or if we are required to process information as a result of a court order or other legal or regulatory proceeding.
We may otherwise use personal information with your consent. In addition,
we may use anonymous and/or aggregate information for any purpose.
How We Disclose Personal Data
As part of the Services, we may disclose Consumer information to our Customers.
We may also disclose your information with our corporate affiliates, as well as
vendors or service providers who:
- Help us provide and optimize our Website and Services.
- Help us communicate with Customers and potential Customers.
- Provide marketing and advertising services.
We may otherwise disclose your information with your consent.
In addition, we may share personal information in order to:
- Protect the legal rights of our Customers, our company, our employees, our agents, and our affiliates.
- Protect the safety and security of those who access and use our Website and Services.
- Detect and protect against fraud.
- Comply with law or legal process.
- Complete a legal transaction related to the sale of our business or any assets.
We may disclose de identified, aggregate, or anonymous information for any purpose.
This means that the information does not identify specific individuals.
Your Privacy Rights and How To Exercise Them
With respect to our Services, we provide you with the following choices with our use of your personal information
- Access. You may request access to the personal information that we maintain about you.
- Modification. You may request we correct any incorrect personal information we maintain about you.
- Deletion. You may request that we delete any personal information about you, unless we are required by contract or law to retain it.
- Opt Out. You may request that we cease using your information for marketing or other purposes that are not required to provide the services you’ve requested.
To otherwise exercise your rights, please visit our ‘Your Privacy Choices’ webform,
or email us at dataprivacy@affinityanswers.com.
You can exercise these rights by contacting us at dataprivacy@affinityanswers.com.
Security and Retention
We take all reasonable technical and organizational precautions to prevent the loss,
misuse, or alteration of any personal information. All information is stored on
secure servers. We endeavor to protect the privacy of our information, but
unfortunately, we cannot guarantee complete security.
We generally retain Consumer personal information for as long as necessary to
provide our Services to our business customers, or for two (years). With regards
to information collected from Customer inquiries that do not result in a
subscription to our communications or associated Services, we will delete this
information after one (1) year. We may also retain personal information if required
by law such as abuse detection and prevention, and defending ourselves from legal
claims. Residual copies of personal data may be stored in backup systems for a
limited period as a security measure to protect against data loss. For more
information, please email us at dataprivacy@affinityanswers.com.
US State Specific Privacy Notice
Some US states have enacted comprehensive privacy laws. These include California,
Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Florida, Montana, Iowa,
Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland,
Indiana, Kentucky, and Rhode Island. These create additional privacy obligations
for businesses and provide residents with additional privacy rights.
Additional Privacy Rights
In addition to the rights granted in ‘Privacy Choices’ above, if you are a resident
of the above states, you may have the right to opt out of the ‘sale’ or ‘share’
of your personal information for cross context behavioral or targeted advertising.
We may sell or share Consumer data with our Customers. Moreover, some third party
cookies placed on our Website may be considered a ‘sale’ or ‘share’ under these
privacy laws. You may opt out of such cookies as detailed in the Cookies and
Tracking Technologies section above.
You can exercise these rights through our ‘Your Privacy Choices’ page or by
contacting us at dataprivacy@affinityanswers.com.
Appeal
If we deny your privacy request, you may appeal that decision by emailing us at
dataprivacy@affinityanswers.com. We will respond to your appeal within a reasonable
period of time and as required by law. If you are still unsatisfied with our response,
you may have the right to file a complaint with your state attorney general.
Authorized Agents
If you are an authorized agent submitting a request on behalf of another person,
you must provide a copy of a lawful power of attorney or written authorization
signed by the consumer.
Right to Non Discrimination
We do not discriminate against customers who exercise their privacy rights.
Controller/Business and Processor/Service Provider Designation
We operate as a ‘Controller’ (and a ‘Business’ under the CCPA).
Texas Data Broker Disclosure
The entity maintaining this website is a data broker under Texas law. To conduct
business in Texas, a data broker must register with the Texas Secretary of State
(Texas SOS). Information about data broker registrants is available on the
Texas SOS website.
Children’s Privacy
We do not intentionally collect any personal data from children under the age
of 18. If you believe we have obtained personal data associated with children
under the age of 18, please contact us at dataprivacy@affinityanswers.com and
we will delete it.
Third Party Links
The Website and Services may contain links to other websites or services.
We do not exercise control over the information you provide, or is collected by
these third party websites. We encourage you to read the privacy policies or
statements of the other websites you visit.
Changes To This Privacy Policy
We may update this Privacy Policy from time to time as we update or expand our
Website and Services. If we make material changes, we will post the updated
Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions.
Contact Us
If you have any questions about our privacy or security practices, or if you
would like to submit a privacy request, you can contact us by email at
dataprivacy@affinityanswers.com or at
12708 Riata Vista Cir, Suite A 113
Austin, TX 78727