Verified purchase intelligence is now available for activation across one of the world’s leading digital out-of-home platforms.
Apex Purchase Data today announced its availability through Vistar Media’s demand-side platform (DSP), giving advertisers access to unique purchase audiences built from verified online buying behavior for activation across premium digital out-of-home (DOOH) inventory.
As marketers increasingly connect digital intelligence with real-world engagement, Apex Purchase Data provides a differentiated understanding of consumer purchase behavior by capturing where people actually shop online. Built from verified transactions across thousands of ecommerce websites, Apex Purchase reveals actual purchase occasions and buying patterns that help marketers and advertisers build more relevant audiences that outperform current past-purchase offerings.
Now available through Vistar Media, advertisers can activate Apex Purchase audiences across one of the industry’s largest and most sophisticated programmatic DOOH platforms, extending purchase intelligence beyond traditional digital channels intersecting the moments that matter most across life, work, shop, and travel.
“Our goal is to give advertisers access to a broad ecosystem of high-quality audience data that supports smarter, more relevant campaigns,” said Amanda Flugstad-Clarke, Senior Director at Visar Media. “We’re pleased to welcome Apex Purchase Data to Vistar’s DSP, providing advertisers with a unique source of purchase-based, audience-driven digital out-of-home activation.”
“Digital out-of-home has evolved into one of the most dynamic channels in advertising,” said Josh Raper, VP of Marketing & Data Strategy at Apex Purchase Data. “Vistar has built a best-in-class platform that combines exceptional reach, premium inventory, and industry-leading activation capabilities. We’re excited to bring Apex Purchase Data to the marketplace, giving advertisers a new way to pair verified purchase intelligence with the scale and precision of programmatic DOOH.”
The addition of Apex Purchase Data to the Vistar marketplace gives brands another way to connect digital purchase behavior with real-world media, helping advertisers build more relevant audiences and deliver stronger consumer experiences.
About Vistar Media
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world’s first truly intelligent platform for buying and selling OOH media—from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry’s largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH—pioneering innovation and setting the standard for excellence. Vistar Media is part of T-Mobile Advertising Solutions
About Apex Purchase Data
Apex Purchase Data is a verified purchase dataset built from real online buying behavior across thousands of ecommerce domains. By capturing where consumers actually make purchases, Apex Purchase uncovers unique buying patterns and brand affinities that traditional purchase datasets often miss. Advertisers use Apex Purchase Data to build high-performing audiences, discover new customer opportunities, suppress existing buyers, and improve campaign performance across digital media.